Book Tokens - UK only
You know they like reading. You know they love travelling. But you cannot quite remember which books they have already read, or know where they plan to go off to next? So whether it is a thank you present, or to mark a birthday, or to just salute the shared interests of old friendships we have created Eland Book Tokens. Like all our innovative marketing ploys, this came to us through regular customers telling us what they would like from us.
So first of all you pay, then we send an Eland Book Token letter folded into a Eland card (with a gift message if you want) all tucked into a printed Eland catalogue asking them to help themselves to four books. As you probably already know, there are now over 175 Eland titles to choose from. Ignoring the prices, they send us their chosen list (either by postcard or by e-mail) and we post them direct from our office.
At the moment we are ignoring the individual book prices but keeping it to just a single UK postal address.